Big Brother 2 is offering its live content feeds over WAP (Wireless Application Protocol), SMS, PDAs and interactive television as well as the Internet and terrestrial TV.
"We're dedicating a much longer development time to Big Brother 2, as the idea is that it will be available on all wireless platforms," said Morgan Holt, editor of Big Brother. "We will be working with Victoria (LSE: VCP.L - news) Real again for the video streaming, but most of the technical arrangements are still to be finalised," he added.
The Internet phenomenon was Europe's number one Web site in August after receiving 3.5 million page impressions in one day. UK businesses around the country were reported to be banning employees from accessing the Channel Four site after live footage streamed to fast corporate machines was found to be costing them £30,000 a day in lost productivity.
The famous Big Brother house kitted out with the latest surveillance technology is located on the same area of real estate and received a complete redesign. All areas of the house are once again be fitted with Webcams so that viewers can log onto the Web site at any time and observe the contestants' every move.